IMPROVING SALES FORCE PERFORMANCE THROUGH EFFECTIVE HUMAN RESOURCE MANAGEMENT

• Kategori : Jurnal Internasional
• Penulis : Indri Astuti 1, Hadi Purnomo 2, Nurwulan Kusuma Devi 3, Prihatina Jati 4
• Identitas : Return (Study in Management Business, Economics adn Business); Vol. 2 No 7 (2023); hal 727-734; DOI : 10.57096/return.v2i7.146; E-ISSN: 2963-3699 P-ISSN: 2964-0121 Homepage: Homepage: https://return.publikasikupublisher.com;
• Abstrak :
  

  Human resources (HR) is one of the important things in supporting the achievement of a maximum goal. The company as a profit-oriented organization really expects targets in terms of sales, production, delivery, performance and other goals within the company to be achieved immediately. This study used a qualitative method of collecting data sourced from documents, books, journals, articles / other online media, using grounded research theory aimed at developing theory (theory building) inductively based on data. The result of this study is that human resource management can improve sales force performance.

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